There are currently 2 distinct pricing strategies playing out in the ultra hot seller’s market in Vancouver and Richmond. Some sellers are using the “Price it low & watch it grow” strategy. This is where they price a home well below market value in order to stimulate a ton of offers on the home. The result is the house will end up selling 100’s of thousands over asking. The other strategy is the more traditional way where you price a home fairly close to what you think is market value. In this blog I will explain the pros and cons to both strategies and some of the dangers in using a price it low strategy.