In Part 3 of my series The Cold Truth on selling your home and achieving top market value I talk about the 3rd key ingredient you're going to need. It's the one that separates part time Realtors from the full time pros and that is marketing.
There are 2 basic types of marketing: active and passive. To sell a home these days and achieve a top selling price your Realtor better have both working for you. Most Realtors will hopefully do some active marketing as it only takes their time. Passive marketing however takes time and money and it's the reason why many Vancouver Realtors fall short in properly marketing their listings.
As a full time Real Estate marketing professional selling Richmond and Vancouver homes is all I do. My marketing strategy is extensive, well planned and executed. I have professional floor plans drawn and photographs taken. Your property will be featured on www.owenbigland.com which is in the top 1% for all Greater Vancouver realtor traffic. I build custom brochures, run regular open houses, post your property on  numerous online Real Estate web sites and advertise extensively through direct as well as targeted mail marketing and print media. Take a look at the Bigland marketing edge here: http://www.owenbigland.com/MarketingStrategy.ubr or request a copy of my exclusive booklet "The Informed Seller" and see what separates my marketing strategy from the competition.