Owen blogs about the most critical aspect of selling your home, which is the right PRICE.
"If it's not priced correctly from the start all my marketing efforts become greatly diminished. It's the main reason why almost half of all MLS listings never get sold. Coming up with the proper price for your home is not a quick and easy process. It starts with a tour of your home or condo from there I put to use a powerful software system that will compare your home to active listings and solds. There are many other factors I will take into account including current inventory levels, pricing trends and forecasts, average days on market, current market activity and interest rates. As well as the + and - your home has to others that are comparable and have just sold. It takes time and skill but it's absolutely critical and in conjunction with my extensive marketing plan, it's the in depth work I apply to ensure your home sells."

THE BENEFITS OF PRICING RIGHT
• Your property sells faster and with less frustration and stress because it's exposed to more qualified buyers.
• Your home doesn't loose it's marketability. Maximum marketability is during the first 2 to 3 weeks of being listed.
• The closer to market value, the higher the offers
• A well priced property can generate multiple offers.
• Realtors are much more enthusiastic about presenting a property that's appropriately priced.

THE DANGERS OF OVERPRICING
• Fewer buyers attracted thus fewer offers received.
• Marketing time is prolonged and initial marketing momentum lost.
• The property attracts lookers and helps competing houses look better by comparison. This phenomenon is know as a PIN-BALL listing.